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For the Christmas Holiday.

I saw this and thought it was real cute and funny.  Love it.  It is a harmless prank where 100 people lined up in front of a 99 cent store to wait for it to open.  People did buy items so it helped the store out.

http://gizmodo.com/5963270/the-massive-dollar-store-black-friday-line-prank

It's awesome that he gets all that extra business, but wouldn't he be bummed when he finds out it's just because of a prank?  I dunno, funny video anyway :)